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A pretty simple new feature; you can now label your data with coloured labels to make it easier for you to find. Google’s official blog states вЂ

Basically, phrase and exact match types will now match close variants, misspellings, singular and plural forms, stemming, accents and abbreviations. Why? Google says, based on their research that these changes will be beneficial for users and advertisers as it allows you to build keyword lists more focussed on user intent. I don’t disagree and it’s an added bonus as you won’t have to spend as much time sifting through lists of misspelt keywords to add to your campaign.

If you don’t use Adwords everyday though, it can be difficult to keep up with what is new. So, as a special treat, please find below a list of the most notable updates to arrive in the last few weeks and a brief explanation of what they do.

There must have been something in the water over at Mountain View (Google HQ) in April because they busted out a load of new adwords features. I’m not complaining, I like new features and so far I’ve found the updates helpful and time saving.

Welcome to another PPC blog post. Last week I published vol 1 of the adwords updates summary where I listed and described the most prominent new Adwords features to have appearing in the last few weeks. This week I have uploaded volume 2 but to save you having to go back to volume 1 and read this also if you missed it (how could you?!), I have uploaded volume 1 also. So what you basically have here is the entire article with no breaks, as nature intended some may say…enjoy.

Adwords Updates Summary – Vol 1 & Vol 2 Combined

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